Taylor originally bought this book for me via Amazon, so the author must be doing something right ;) We got it because we're always looking for resources to improve the small publisher we work for, and Amazon is an excellent venue for small press books.

Aiming at Amazon advocates putting all your eggs in one basket--in this case, Amazon sales. And it is true that Amazon is a bookselling powerhouse. This book shows how to tailor publishing books, using Lightning source as a POD printer, specifically towards maximizing Amazon's potential.

However, even if you want to work within more traditional methods of bookselling, there's still plenty of valuable material here. And it's also an invaluable guide to self-publishers, too, for whom Amazon may be a key point of sales.

The writing style is easy to read and conveys the information with little confusion. And, contrary to POD stereotypes, it's pretty well free of typos. Additionally, the author has obviously put his own advice into use, and in the very few cases where he has deviated from it he explains why.

Overall, this book is quite worthy of the confident air with which it's written. Whether you're small press or self-published, if you utilize POD and you want to amp up your Amazon sales, you need this book!

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