One thing that authors need is effective self-promotion; Buzzmarketing is an essential tool for getting word of mouth to work for you! Written by the guy who made Half.com big, it includes the elements of buzz, and why traditional advertising often gets lost in the crowd.

Traditional advertising can rack up expenses before you know what happened to your budget. Buzz, on the other hand, relies on, as the subtitle of the book says, getting people to talk about your stuff. This is especially important for authors whose publishers may not do as much promotion as they may like--after all, for most of us there's a lot of hoofwork involved even after the manuscript hits the presses.

Buzzmarketing teaches through numerous anecdotes, from companies ranging from Coca-Cola to Ford to Ben and Jerry's. However, don't let this dissuade you if you're not a part of a huge corporate entity. It's easy to take the elements of buzz that are delinated throughout the book, from what gets people's attention, to what makes folks really start talking. All of these are applicable to any level of business, as long as you apply creativity (which, by the way, is a must-have for buzzmarketing).

Additionally, it's a very well-written book. I read it in the course of a few hours, yet it was full of good ideas, rather than a bunch of filler.

In a marketing world where traditional advertising is increasingly tuned out by the audience, it takes buzz to get peoples' attention. Buzzmarketing not only lays the groundwork by giving you the basics, but gets the creative juices flowing through showing the successes of others. The adaptable reader will be able to take these concepts and use them regardless of what you're selling.

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